Multilem, a Portuguese company for the construction of stands and interior decoration, was chosen to implement the new image of NOWO (ex-Cabovisão) in the operator’s stores. The creative concept was in charge of the agency BAR.
NOWO stores bet in a clean but cozy environment, with self-service simulation zones and personalized customer service, according to Multilem’s source in a statement.
In fact, the central element of the new spaces is the “self-service” zone, with simulators in touch screens, so that the consumer can, in a quiet and simple way, compose the NOWO service according to their needs.
For now, the stores of Almada, Caldas da Rainha and Aveiro, Seixal and Montijo have been renovated. By the end of the year they will be with the new image plus five, namely São João da Madeira, Santa Maria da Feira, Covilhã, Castelo Branco and Setúbal.