{"id":5201,"date":"2025-06-17T00:00:00","date_gmt":"2025-06-17T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/somersby-a-mechanical-alpaca-bringing-smiles-at-primavera-sound-porto\/"},"modified":"2026-02-16T11:16:01","modified_gmt":"2026-02-16T11:16:01","slug":"somersby-una-alpaca-mecanica-que-saco-sonrisas-en-el-primavera-sound-porto","status":"publish","type":"post","link":"https:\/\/www.multilem.com\/es\/somersby-una-alpaca-mecanica-que-saco-sonrisas-en-el-primavera-sound-porto\/","title":{"rendered":"Somersby: una alpaca mec\u00e1nica que sac\u00f3 sonrisas en el Primavera Sound Porto"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; 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custom_height_phone=\u00bb10vw\u00bb][vc_column_text css=\u00bb.vc_custom_1771240469757{margin-bottom: 10px !important;}\u00bb text_direction=\u00bbdefault\u00bb]JUNIO 17TH, 2025[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Por <span class=\"escrito_by\">Event Point<\/span>[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb3vh\u00bb custom_height_tablet=\u00bb1vh\u00bb custom_height_phone=\u00bb1vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]La activaci\u00f3n de Somersby consisti\u00f3 en una alpaca mec\u00e1nica que hizo sonre\u00edr a los asistentes del Primavera Sound Oporto 2025.<\/p>\n<p>Del 12 al 15 de junio, en el Parque da Cidade, Somersby llev\u00f3 una alpaca mec\u00e1nica que retaba a los festivaleros a mantenerse el mayor tiempo posible sobre ella\u2026 y no falt\u00f3 el buen ambiente, incluso en la cola.<\/p>\n<p>\u201cEl grupo Super Bock y Somersby intentan cada a\u00f1o innovar un poco y dinamizar el espacio\u201d, explic\u00f3 Pedro Spencer, Account Manager de Multilem, la agencia responsable del stand y de la activaci\u00f3n.<\/p>\n<p>Al igual que el a\u00f1o pasado, llevaron una actividad divertida donde los asistentes pod\u00edan ponerse a prueba, pasarlo bien y recibir regalos de la marca. \u201cHa sido todo un \u00e9xito: una cola interminable, todo el mundo de buen humor\u2026 Est\u00e1 funcionando muy bien\u201d, coment\u00f3.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Somersby, marca del grupo Super Bock, se identifica \u201ccon un esp\u00edritu joven, quiere estar siempre presente con algo nuevo e innovador, y busca ofrecer un buen momento a todos \u2014 no solo a quienes consumen\u201d, explic\u00f3 Pedro Spencer. A\u00f1adi\u00f3 que la idea era \u201centretener un poco a la gente entre conciertos\u201d, ofrecerles \u201cun poco de ejercicio\u201d y buen rollo. \u201cAqu\u00ed hay una multitud simplemente mirando y sonriendo. Y creo que eso es precisamente lo que Somersby quiere ofrecer: sonrisas.\u201d<\/p>\n<p>Sacar una alpaca mec\u00e1nica de la chistera fue el resultado de \u201cmuchas personas pensando en conjunto\u201d. \u201cUn toro mec\u00e1nico siempre es un \u00e9xito y si Somersby tiene una mascota que es una alpaca, \u00bfpor qu\u00e9 no unir ambas cosas? Combinar la diversi\u00f3n con la imagen de marca\u201d, cont\u00f3, se\u00f1alando que \u201cPlaybus ofrece este servicio\u201d y que la idea, concebida entre todos los agentes, recibi\u00f3 \u201cmuy buena acogida\u201d.<\/p>\n<p>La activaci\u00f3n super\u00f3 las expectativas. \u201cSiempre hay cola, pero la gente no se molesta en esperar, porque \u2013 a diferencia de otras colas \u2013 aqu\u00ed se pueden re\u00edr viendo c\u00f3mo los dem\u00e1s se caen. 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