{"id":6553,"date":"2026-03-17T11:59:47","date_gmt":"2026-03-17T11:59:47","guid":{"rendered":"https:\/\/www.multilem.com\/design-com-atitude-visoes-de-milao-2\/"},"modified":"2026-04-07T14:06:59","modified_gmt":"2026-04-07T14:06:59","slug":"performative-arts-by-multilem","status":"publish","type":"post","link":"https:\/\/www.multilem.com\/es\/performative-arts-by-multilem\/","title":{"rendered":"Menos Espect\u00e1culo. M\u00e1s Significado."},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb7\/12&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb offset=\u00bbvc_col-xs-12&#8243;][vc_column_text css_animation=\u00bbslideInLeft\u00bb css=\u00bb.vc_custom_1768825161978{margin-bottom: 0px !important;}\u00bb text_direction=\u00bbdefault\u00bb el_class=\u00bbsub_title\u00bb]\n<h5>NEWS<\/h5>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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custom_height_phone=\u00bb10vw\u00bb][vc_column_text css=\u00bb.vc_custom_1773757020899{margin-bottom: 10px !important;}\u00bb text_direction=\u00bbdefault\u00bb]17 de Marzo de 2026[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]Las Artes Performativas<span style=\"color: #fa4b00;\"><strong> by Multilem <\/strong><\/span>[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb3vh\u00bb custom_height_tablet=\u00bb1vh\u00bb custom_height_phone=\u00bb1vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong><img decoding=\"async\" class=\"alignnone wp-image-6614 size-full\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3811-1.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/strong><\/p>\n<p><strong>No todo lo que entretiene crea notoriedad de marca. <\/strong><br \/>\n<strong>Y no todo lo que hace ruido genera significado.<\/strong><\/p>\n<p>Durante a\u00f1os, el marketing experiencial se ha centrado en la escala, el espect\u00e1culo y la visibilidad. El entretenimiento genera impacto. Crea buzz. Llena espacios. Pero cuando el objetivo es posicionamiento, cultura y percepci\u00f3n a largo plazo, el entretenimiento por s\u00ed solo no es suficiente.<\/p>\n<p>Aqu\u00ed es donde entran las Artes Performativas.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6537 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-1024x684.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-1024x684.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-768x513.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-1536x1026.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-2048x1368.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/@_beckstudio_VisitSaudi_WTM25_Activations-176-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb5vh\u00bb custom_height_tablet=\u00bb2vh\u00bb custom_height_phone=\u00bb2vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong>El Entretenimiento Capta Atenci\u00f3n. Las Artes Performativas Crean Significado.<\/strong><\/p>\n<p>El entretenimiento est\u00e1 dise\u00f1ado para generar reacci\u00f3n.<br \/>\nDJ sets. Apariciones de celebridades. Espect\u00e1culos de drones. Entornos inmersivos con LED. Momentos de cuenta atr\u00e1s llenos de energ\u00eda.<\/p>\n<p>Energiza el espacio. Amplifica el alcance. Genera buzz. Las Artes Performativas sin embargo, operan en un nivel estrat\u00e9gico diferente. Se inspiran en el teatro, la danza contempor\u00e1nea, el ritual, la dramaturgia y la narrativa simb\u00f3lica para expresar la identidad de marca a trav\u00e9s del lenguaje art\u00edstico en vivo. En lugar de explicar el posicionamiento, lo encarnan. En lugar de presentar una narrativa, la escenifican.<\/p>\n<p>El entretenimiento crea momentos.<br \/>\nLas Artes Performativas construyen memoria.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-6540 size-full alignnone\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3900.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3900.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3900-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3900-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3900-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Qu\u00e9 Significan Realmente las Artes Performativas<\/strong><\/p>\n<p>Las Artes Performativas no son un espect\u00e1culo a\u00f1adido al final de un evento.<\/p>\n<p>Son una disciplina experiencial dise\u00f1ada desde el inicio del proyecto.<\/p>\n<p>Partimos del ADN de la marca: su personalidad, ambici\u00f3n, posicionamiento y territorio emocional. A partir de ah\u00ed, traducimos identidad en movimiento, narrativa, interacci\u00f3n y expresi\u00f3n en vivo.<\/p>\n<p>Nada es est\u00e1ndar.<br \/>\nNada se superpone.<br \/>\nLa performance nace de la propia experiencia.<\/p>\n<p>No est\u00e1 pensada para una observaci\u00f3n pasiva. Invita a la participaci\u00f3n. En una experiencia de marca, el p\u00fablico no solo observa: entra en el momento, se identifica con la marca y se involucra emocionalmente.<\/p>\n<p>Como <strong>explica Diana Castro:<\/strong><\/p>\n<p><strong><em>\u201cLas artes performativas nos ayudan a crear mundos paralelos, haci\u00e9ndolos tangibles y vivos. Mundos dise\u00f1ados para cada evento, donde todo est\u00e1 pensado para servir a una historia.\u201d<\/em><\/strong><\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-medium wp-image-6606\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/Diana-Castro-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/h3>\n<p>Cuando la performance se concibe desde la identidad, deja de ser entretenimiento.<br \/>\nSe convierte en la propia marca en acci\u00f3n.<\/p>\n<p><strong>C\u00f3mo Puede Tomar Forma en la Pr\u00e1ctica<\/strong><\/p>\n<p>Las Artes Performativas pueden adoptar muchas formas, seg\u00fan el objetivo estrat\u00e9gico:<\/p>\n<ul>\n<li>Una apertura coreografiada que refleje los valores de la empresa.<\/li>\n<li>Una breve escena en vivo que muestre la transformaci\u00f3n de un producto.<\/li>\n<li>Performers sutiles interactuando con los visitantes en el espacio.<\/li>\n<li>Un ritual simb\u00f3lico para marcar el lanzamiento de un producto.<\/li>\n<li>Un di\u00e1logo escenificado entre humano e IA en lugar de una keynote tradicional.<\/li>\n<li>Una performance site-specific que se desarrolla durante todo el evento.<\/li>\n<\/ul>\n<p>No son momentos decorativos.<br \/>\nSon expresiones estrat\u00e9gicas de posicionamiento.<\/p>\n<p><em><strong>\u201cLa m\u00fasica, el teatro, la luz y el dise\u00f1o sonoro se unen para construir una experiencia sensorial y emocional coherente. Cada elemento a\u00f1ade una capa de significado, alimentando la narrativa y d\u00e1ndole profundidad.\u201d <\/strong><\/em><br \/>\n<em><strong>\u2014 Diana Castro<\/strong><\/em><\/p>\n<p><strong><img decoding=\"async\" class=\"wp-image-6542 size-full alignnone\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3779.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3779.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3779-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3779-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/CUF80anos-3779-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Por Qu\u00e9 Importa Ahora<\/strong><\/p>\n<p>Las audiencias est\u00e1n sobreestimuladas.<\/p>\n<p>M\u00e1s pantallas no diferenciar\u00e1n una marca.<br \/>\nM\u00e1s volumen tampoco elevar\u00e1 su percepci\u00f3n.<\/p>\n<p>Lo que marca la diferencia es el significado.<\/p>\n<p>En un mundo impulsado por la IA, la presencia humana se vuelve premium. La expresi\u00f3n art\u00edstica en vivo crea anclajes emocionales que no pueden ignorarse, deslizarse ni replicarse.<\/p>\n<p>Como <strong>explica Diana Castro:<\/strong><\/p>\n<p><em><strong>\u201cLa historia toma forma: aparecen personajes, dramaturgia, tensi\u00f3n y encuentros e interacciones reales entre personas reales. La frontera entre lo real y la ficci\u00f3n se vuelve sutil, porque no hay nada m\u00e1s real que sentir emociones. Los personajes pueden ser inventados, pero nos hacen sentir algo real, dejando una huella en nuestra memoria. A veces incluso el sonido o la luz por s\u00ed solos pueden provocar emociones.<\/strong><\/em><em><strong>Y en ese espacio emocional creado por la interacci\u00f3n con las artes performativas, los participantes dejan de ser meros espectadores y pasan a formar parte de la historia. <\/strong><\/em><em><strong>Parte de la experiencia. <\/strong><\/em><em><strong>Parte de la marca.\u201d<\/strong><\/em><\/p>\n<p>Este es el paso del espect\u00e1culo al significado.<\/p>\n<p><strong>C\u00f3mo lo Hace Diferente Multilem<\/strong><\/p>\n<p>Muchas agencias contratan performers.<\/p>\n<p>Pocas dise\u00f1an la performance como una disciplina estructurada integrada en la estrategia experiencial.<\/p>\n<p>En Multilem, Artes Performativas es ahora una capacidad dedicada, concebida, curada y ejecutada de principio a fin bajo un mismo techo.<\/p>\n<p>Definimos la intenci\u00f3n narrativa.<br \/>\nCuramos la direcci\u00f3n art\u00edstica.<br \/>\nSeleccionamos talento alineado con la identidad de marca.<br \/>\nEscribimos, coreografiamos y ensayamos con precisi\u00f3n.<br \/>\nDirigimos la ejecuci\u00f3n en vivo con rigor.<\/p>\n<p>No es outsourcing.<br \/>\nNo es improvisaci\u00f3n.<br \/>\nNo es decorativo.<\/p>\n<p>Es estrategia desde el primer momento.<\/p>\n<h3><strong><img decoding=\"async\" class=\"wp-image-6543 size-large alignnone\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-1536x1025.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-2048x1366.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/03\/DominguesPub35-989-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/h3>\n<p><strong>Dise\u00f1ado. Dirigido. Ejecutado.<\/strong><\/p>\n<p>MENOS ESPECT\u00c1CULO.<br \/>\nM\u00c1S SIGNIFICADO.<\/p>\n<p>Artes Performativas <strong>by Multilem<\/strong>.<br \/>\nUna disciplina experiencial totalmente personalizada, construida a partir del ADN de tu marca.<\/p>\n<p>Porque al final, la verdadera pregunta no es:<\/p>\n<p>\u201c\u00bfQu\u00e9 va a entretener?\u201d<\/p>\n<p>Es:<\/p>\n<p>\u201c\u00bfQu\u00e9 va a crear significado \u00bf Y posicionar la marca?\u201d<\/p>\n<h3>Hablemos de tu pr\u00f3xima experiencia de marca.<\/h3>\n<h3>Artes Performativas <strong>by Multilem<\/strong>, <span style=\"color: #ff4600;\"><strong><a style=\"color: #ff4600;\" href=\"https:\/\/drive.google.com\/file\/d\/1tiCIXw8sfJpd0FKM9PB44b6GJ2LKlnh3\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">[descargar ahora].<\/a><\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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M\u00e1s Significado. - Multilem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.multilem.com\/es\/performative-arts-by-multilem\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menos Espect\u00e1culo. 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