{"id":6636,"date":"2026-03-16T10:16:58","date_gmt":"2026-03-16T10:16:58","guid":{"rendered":"https:\/\/www.multilem.com\/iconic-moves-for-brand-experience-2026\/"},"modified":"2026-03-19T12:37:02","modified_gmt":"2026-03-19T12:37:02","slug":"iconic-moves-for-brand-experience-2026","status":"publish","type":"post","link":"https:\/\/www.multilem.com\/es\/iconic-moves-for-brand-experience-2026\/","title":{"rendered":"Iconic Moves for Brand Experience 2026"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; 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custom_height_phone=\u00bb10vw\u00bb][vc_column_text css=\u00bb.vc_custom_1773830302174{margin-bottom: 10px !important;}\u00bb text_direction=\u00bbdefault\u00bb]17 de Febrero de 2026[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<span style=\"color: #ff4600;\"><span style=\"color: #000000;\">By<\/span><strong style=\"color: #ff4600;\">\u00a0Multilem <\/strong><\/span>[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb3vh\u00bb custom_height_tablet=\u00bb1vh\u00bb custom_height_phone=\u00bb1vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong>Esto no es un informe de tendencias.<\/strong><\/p>\n<p>En 2026, las experiencias de marca no estar\u00e1n definidas por modas, sino por los<strong> movimientos que las marcas valientes decidan liderar.<\/strong><\/p>\n<p><strong>Iconic Moves for Brand Experience 2026<\/strong> es el punto de vista de Multilem Worldwide sobre el futuro del brand experience. No es una predicci\u00f3n ni una recopilaci\u00f3n de tendencias. Es una lectura estrat\u00e9gica basada en la experiencia real: a\u00f1os dise\u00f1ando proyectos, observando comportamientos y trabajando en la intersecci\u00f3n entre creatividad, negocio y tecnolog\u00eda.<\/p>\n<p>El informe identifica <strong>12 movimientos ic\u00f3nicos<\/strong> que est\u00e1n redefiniendo c\u00f3mo las marcas conectan con las personas en un entorno cada vez m\u00e1s complejo, donde cada experiencia debe ser emocionalmente relevante, medible para el negocio y comprensible para la inteligencia artificial al mismo tiempo.<\/p>\n<p>Desde experiencias que piensan, hasta interacciones lideradas por agentes, desde la imaginaci\u00f3n como refugio hasta la pertenencia de marca como ventaja competitiva, estos movimientos no van de hacer m\u00e1s, sino de hacer <strong>lo que realmente importa.<\/strong><\/p>\n<p>Este informe es una invitaci\u00f3n a replantear c\u00f3mo se dise\u00f1an, se miden y se recuerdan las experiencias.<\/p>\n<p>Y, sobre todo,<br \/>\nuna invitaci\u00f3n a moverse primero.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb 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experiencia de marca.<\/h3>\n<h3><span style=\"color: #ff4b00;\"><strong><a style=\"color: #ff4b00;\" href=\"https:\/\/drive.google.com\/file\/d\/1P851KXtRA9j_tJ5z3HwteZTgsHXz-n4C\/view?usp=sharing\">\u00a0[Download].<\/a><\/strong><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb 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