{"id":7102,"date":"2026-04-29T13:36:25","date_gmt":"2026-04-29T13:36:25","guid":{"rendered":"https:\/\/www.multilem.com\/?p=7102"},"modified":"2026-04-29T16:11:38","modified_gmt":"2026-04-29T16:11:38","slug":"gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences","status":"publish","type":"post","link":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/","title":{"rendered":"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb0&#8243; custom_height_phone=\u00bb10vw\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb left_padding_phone=\u00bb5%\u00bb constrain_group_6=\u00bbyes\u00bb right_padding_phone=\u00bb5%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb class=\u00bbrow_b_about_sub\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb7\/12&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb offset=\u00bbvc_col-xs-12&#8243;][vc_column_text css_animation=\u00bbslideInLeft\u00bb css=\u00bb.vc_custom_1773766189420{margin-bottom: 0px !important;}\u00bb text_direction=\u00bbdefault\u00bb el_class=\u00bbsub_title\u00bb]\n<h5>INSIGHT<\/h5>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb offset=\u00bbvc_hidden-sm vc_hidden-xs\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb class=\u00bbrow_b_about_title\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb offset=\u00bbvc_col-xs-12&#8243;][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb2vw\u00bb custom_height_tablet=\u00bb0&#8243; custom_height_phone=\u00bb0&#8243;][vc_custom_heading text=\u00bbGen Z est\u00e1<br \/>\nreescribiendo las reglas<br \/>\nde las brand experiences\u00bb font_container=\u00bbtag:h1|font_size:5vw|text_align:left|color:%23FFFFFF|line_height:5vw\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb\u00bb el_class=\u00bbh_banner\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb5vw\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb][image_with_animation image_url=\u00bb447&#8243; image_size=\u00bbfull\u00bb max_width=\u00bbcustom\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbNone\u00bb animation_movement_type=\u00bbtransform_y\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bbright\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb translate_y_phone=\u00bb-8vh\u00bb el_class=\u00bbseta_banner\u00bb img_link=\u00bb#see_more\u00bb max_width_custom=\u00bb100px\u00bb max_width_custom_tablet=\u00bb70px\u00bb max_width_custom_phone=\u00bb70px\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_padding=\u00bb2%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb id=\u00bbsee_more\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb0&#8243; custom_height_phone=\u00bb10vw\u00bb][vc_column_text css=\u00bb.vc_custom_1777466775972{margin-bottom: 10px !important;}\u00bb text_direction=\u00bbdefault\u00bb]29 de Abril de 2026[\/vc_column_text][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<span style=\"color: #ff4600;\"><span style=\"color: #000000;\">Gen Z<\/span><strong> by Multilem <\/strong><\/span>[\/vc_column_text][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb3vh\u00bb custom_height_tablet=\u00bb1vh\u00bb custom_height_phone=\u00bb1vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong>No lentamente. Completamente.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7083 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/unnamed-file-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/unnamed-file-1024x576.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/unnamed-file-300x169.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/unnamed-file-768x432.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/unnamed-file-1536x864.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/unnamed-file.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Durante a\u00f1os, las marcas siguieron la misma f\u00f3rmula: interrumpir, comunicar, vender.<br \/>\nEsa l\u00f3gica ya no funciona.<\/p>\n<p>La Gen Z ha crecido en un mundo de contenido constante, conexi\u00f3n permanente y elecci\u00f3n infinita. No espera ser persuadida. Decide qu\u00e9 merece su atenci\u00f3n \u2014 y qu\u00e9 no.<\/p>\n<p>Hoy, la visibilidad por s\u00ed sola no basta.<br \/>\nLa relevancia lo es todo.<\/p>\n<p><strong>Y es en la experiencia de marca donde esa relevancia se construye.<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb5vh\u00bb custom_height_tablet=\u00bb2vh\u00bb custom_height_phone=\u00bb2vh\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb5\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb animation_easing=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb column_padding_type=\u00bbdefault\u00bb gradient_type=\u00bbdefault\u00bb delay=\u00bb350&#8243;][vc_column_text css=\u00bb\u00bb text_direction=\u00bbdefault\u00bb]<strong>Las reglas antiguas ya no funcionan<\/strong><br \/>\n<strong>Interrumpir. Comunicar. Vender.<\/strong><br \/>\n<strong>La Gen Z ignora las tres.<\/strong><\/p>\n<p>Est\u00e1 demasiado acostumbrada a filtrar ruido, demasiado consciente de c\u00f3mo comunican las marcas y demasiado r\u00e1pida en desconectar de todo lo que suena a publicidad tradicional.<\/p>\n<p>Esto no la hace m\u00e1s dif\u00edcil de alcanzar.<br \/>\n<strong>La hace m\u00e1s dif\u00edcil de impresionar.<\/strong><\/p>\n<p><strong>No quieren que les vendan<\/strong><br \/>\nQuieren participar.<\/p>\n<p>La Gen Z no quiere quedarse fuera de la historia de la marca. Quiere entrar en ella.<\/p>\n<p>Espera interacci\u00f3n, no mensajes.<br \/>\nImplicaci\u00f3n, no observaci\u00f3n.<\/p>\n<p>Cuando las personas pueden moldear una experiencia &#8211; explorarla, influir en ella, personalizarla &#8211; la marca se convierte en algo vivido.<\/p>\n<p><strong>Y lo que se vive, se recuerda.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7084 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM3631-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>La atenci\u00f3n se gana de otra manera<br \/>\nLa Gen Z vive en un flujo infinito de contenido.<br \/>\n<\/strong><\/p>\n<p>Cada momento compite con otro: un v\u00eddeo, una tendencia, un creador, una conversaci\u00f3n.<\/p>\n<p>Las marcas ya no compiten solo entre s\u00ed.<br \/>\nCompiten con la cultura.<\/p>\n<p>Si una experiencia no destaca, desaparece.<br \/>\nSi no genera curiosidad, se ignora.<strong><br \/>\n<\/strong><\/p>\n<p><strong>La atenci\u00f3n ya no se capta.<br \/>\nSe gana.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7034 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2HIM4099-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>El mayor riesgo para las marcas es el aburrimiento<\/strong><br \/>\n<strong>No es rechazo. Es desinter\u00e9s.<\/strong><\/p>\n<p>Una marca no necesita ser rechazada para fracasar. Basta con ser ignorada.<\/p>\n<p>La Gen Z abandona r\u00e1pidamente experiencias previsibles, est\u00e1ticas o excesivamente producidas. Si nada invita a explorar o interactuar, la marca se vuelve irrelevante.<\/p>\n<p><strong>Por eso el engagement no puede ser decorativo.<\/strong><br \/>\n<strong>Tiene que dise\u00f1arse.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7158 size-full\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_1072-1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_1072-1.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_1072-1-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_1072-1-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_1072-1-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Las experiencias son el nuevo interfaz de la marca<\/strong><br \/>\n<strong>No son campa\u00f1as. No son anuncios.<\/strong><\/p>\n<p>Las experiencias son donde las marcas se vuelven reales.<\/p>\n<p>Pop-ups, activaciones, espacios inmersivos, entornos h\u00edbridos \u2014 ya no son extensiones de la marca.<\/p>\n<p>Son el lugar donde las personas realmente conectan con ella.<\/p>\n<p>Aqu\u00ed es donde la identidad se vuelve tangible.<br \/>\nDonde los valores se hacen visibles.<br \/>\nDonde se construye la percepci\u00f3n.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7160 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2-1-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2-1-1024x576.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2-1-300x169.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2-1-768x432.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2-1-1536x864.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/2-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Pero no cualquier experiencia funciona<br \/>\nLa Gen Z no quiere mirar. Quiere moldear.<br \/>\n<\/strong><\/p>\n<p>Una experiencia visualmente impactante puede atraer atenci\u00f3n. Pero si no invita a participar, rara vez crea conexi\u00f3n.<\/p>\n<p>La diferencia es simple:<\/p>\n<ul>\n<li>Las experiencias pasivas se ven.<\/li>\n<li>Las experiencias participativas se sienten.<strong><br \/>\n<\/strong><\/li>\n<\/ul>\n<p><strong>Y lo que se siente, permanece.<br \/>\n<\/strong><\/p>\n<p><strong>Dise\u00f1a para la participaci\u00f3n<\/strong><br \/>\n<strong>Haz que las personas formen parte de la experiencia. No espectadores.<\/strong><\/p>\n<p>La participaci\u00f3n puede adoptar muchas formas: interacci\u00f3n, personalizaci\u00f3n, co-creaci\u00f3n, entornos reactivos, momentos liderados por creadores o rituales compartidos.<\/p>\n<p>Lo importante es que las personas sientan que pertenecen a la experiencia \u2014 no que est\u00e1n fuera de ella.<\/p>\n<p><strong>La participaci\u00f3n crea v\u00ednculo.<\/strong><br \/>\n<strong>El v\u00ednculo crea memoria.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7088 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT03166-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Crea momentos con los que las personas puedan interactuar<\/strong><br \/>\n<strong>La Gen Z responde a experiencias que se pueden explorar.<\/strong><\/p>\n<p>Momentos que despiertan curiosidad.<br \/>\nEspacios que invitan a descubrir.<br \/>\nInteracciones din\u00e1micas.<\/p>\n<p>La gamificaci\u00f3n, el movimiento, el reto y la recompensa son herramientas poderosas \u2014 no porque entretengan, sino porque implican.<\/p>\n<p>Cuando las personas exploran, invierten atenci\u00f3n.<br \/>\nY cuando invierten atenci\u00f3n, empiezan a interesarse.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7127 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/ALE02036-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Dise\u00f1a para compartir<\/strong><br \/>\n<strong>Si no se captura, no existe.<\/strong><\/p>\n<p>Para la Gen Z, compartir forma parte de la experiencia, no ocurre despu\u00e9s.<\/p>\n<p>Documentan, reinterpretan y distribuyen momentos en tiempo real.<br \/>\nTransforman experiencias en contenido, y contenido en cultura.<\/p>\n<p>La pregunta ya no es solo: \u201c\u00bfLes va a gustar esto?\u201d<br \/>\nEs: \u201c\u00bfVan a querer compartirlo?\u201d<\/p>\n<p><strong>Las experiencias m\u00e1s eficaces no solo generan asistencia.<\/strong><br \/>\n<strong>Generan conversaci\u00f3n.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7159 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL-2-1024x653.jpg\" alt=\"\" width=\"1024\" height=\"653\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL-2-1024x653.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL-2-300x191.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL-2-768x489.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL-2-1536x979.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL-2.jpg 1938w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Construye comunidades<\/strong><br \/>\nNo audiencias.<\/p>\n<p>La Gen Z no busca marcas.<br \/>\nBusca pertenencia.<\/p>\n<p>En un mundo de conexi\u00f3n constante y creciente aislamiento, las experiencias que re\u00fanen a las personas son m\u00e1s valiosas que nunca.<\/p>\n<p>Las mejores experiencias de marca no solo juntan gente.<br \/>\nLa conectan.<\/p>\n<p><strong>Crean momentos compartidos, identidad y significado.<\/strong><br \/>\n<strong>Ah\u00ed es donde vive la relevancia.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7161 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/NIT02798-2-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>S\u00e9 Aut\u00e9ntico<\/strong><\/p>\n<p>No pulido.<br \/>\nNo forzado.<br \/>\nPersonas reales.<br \/>\nValores reales.<br \/>\nInteracci\u00f3n real.<\/p>\n<p>La Gen Z detecta r\u00e1pidamente lo artificial o excesivamente controlado.<\/p>\n<p>No espera perfecci\u00f3n.<br \/>\nEspera honestidad.<\/p>\n<p>Las experiencias humanas generan confianza.<br \/>\nLas experiencias guionizadas crean distancia.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7162 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-1024x687.jpg\" alt=\"\" width=\"1024\" height=\"687\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-1024x687.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-300x201.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-768x515.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-1536x1030.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-2048x1373.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-600x403.jpg 600w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-900x604.jpg 900w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/GEN-Z-ARTICLE_FINAL2-2-400x269.jpg 400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Convierte los valores en acci\u00f3n<\/strong><br \/>\n<strong>No hables de prop\u00f3sito. Demu\u00e9stralo.<\/strong><\/p>\n<p>La Gen Z espera que las marcas vivan lo que defienden.<\/p>\n<p>Las experiencias son donde eso se hace visible.<\/p>\n<p>Sostenibilidad, inclusi\u00f3n, comunidad, creatividad &#8211; no son mensajes. Son comportamientos.<\/p>\n<p><strong>Aqu\u00ed es donde las marcas demuestran su credibilidad.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7121 size-full\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_0530.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_0530.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_0530-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_0530-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/TABAQUEIRA_2026_dia11_0530-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Suelta el control<\/strong><br \/>\n<strong>La Gen Z no quiere experiencias cerradas. Quiere co-crearlas.<\/strong><\/p>\n<p>Cuanto m\u00e1s controlada es una experiencia, menos espacio hay para que las personas participen.<\/p>\n<p>Las experiencias m\u00e1s relevantes hoy son lo suficientemente abiertas como para ser moldeadas por quienes est\u00e1n dentro de ellas.<\/p>\n<p><strong>La marca deja de ser la \u00fanica autora.<\/strong><br \/>\n<strong>Pasa a ser facilitadora.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7092 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/1HIM6322-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Porque, para la gen z, la marca no es lo que dices<\/strong><br \/>\n<strong>Es lo que las personas comparten.<\/strong><\/p>\n<p>La marca vive en la cultura.<br \/>\nEn la conversaci\u00f3n.<br \/>\nEn lo que las personas deciden llevar consigo.<\/p>\n<p><strong>Y son las experiencias las que hacen eso posible.<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-7130 size-large\" src=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-1024x683.jpg 1024w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-300x200.jpg 300w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-768x512.jpg 768w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-1536x1024.jpg 1536w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-2048x1365.jpg 2048w, https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/@_beckstudio-VisitSaudi_x_RinascenteMilano-Public-35-900x600.jpg 900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>Por eso la Gen Z est\u00e1 reescribiendo las reglas de las brand experiences<\/strong><\/p>\n<p>Est\u00e1 cambiando lo que significa la atenci\u00f3n.<br \/>\nLo que significa la confianza.<br \/>\nLo que significa el engagement.<\/p>\n<p>Est\u00e1 alejando a las marcas de la interrupci\u00f3n y acerc\u00e1ndolas a la interacci\u00f3n.<br \/>\nDel control a la co-creaci\u00f3n.<br \/>\nDe la audiencia a la comunidad.<\/p>\n<p><strong>Esto no es una tendencia.<\/strong><br \/>\n<strong>Es un cambio estructural.<\/strong><\/p>\n<p><strong>Las marcas que ganan no son las m\u00e1s ruidosas<\/strong><br \/>\n<strong>Son aquellas de las que la gente habla, comparte y recuerda.<\/strong><\/p>\n<p>Porque las experiencias de marca m\u00e1s poderosas hoy<br \/>\nno son aquellas a las que las personas asisten.<\/p>\n<p>Son aquellas que llevan a la cultura.<\/p>\n<p>&nbsp;<\/p>\n<h3>Gen Z by Multilem, <strong><span style=\"color: #ff4600;\"><a style=\"color: #ff4600;\" href=\"https:\/\/drive.google.com\/file\/d\/1IpPsOo8ZRgVx3PN6OMiqSmmojTqumwGa\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\">download here.<\/a><\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong>SOURCES<\/strong><\/p>\n<p>Paradigm \u2014 Gen Z &amp; Experiential Marketing: What Today\u2019s Consumers Expect from Brand Experiences<br \/>\nImagination \u2014 Gen Z Plays to Win and So Should Brands<br \/>\nImagination \u2014 The Gen Z Hunt for Community and Connection<br \/>\nThred \/ The Gen Zer \u2014 Gen Z and the Age of Experiential Marketing<br \/>\nCampus \u2014 Why Experiential Marketing Is Key To Winning Over Gen Z<br \/>\nPulse Advertising \u2014 Gain Gen Z\u2019s Trust Through Experiential Marketing<br \/>\nCramer \u2014 How Gen Z Is Reshaping Experiential Marketing Expectations<br \/>\nArt of Impact \u2014 Marketing to Gen Z<br \/>\nVogue Business &amp; Snapchat \u2014 How Can Brands Capture the Loyalty of Gen Z?<br \/>\nOgilvy \u2014 For Gen Z, Brand Is What You Share, Not What You Sell<br \/>\nOgilvy Consulting \u2014 Fandom Flux: Codes for Growth with Gen Z &amp; Gen Alpha[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/6&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb overflow=\u00bbvisible\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbnone\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_direction_desktop=\u00bbdefault\u00bb column_element_spacing=\u00bbdefault\u00bb desktop_text_alignment=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_backdrop_filter=\u00bbnone\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_global_section id=\u00bb5147&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[159,160],"tags":[],"class_list":{"0":"post-7102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaque","8":"category-insights"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z est\u00e1 reescribiendo las reglas de las brand experiences - Multilem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences - Multilem\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Multilem\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T13:36:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T16:11:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-954x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"954\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"In\u00eas Cust\u00f3dio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"In\u00eas Cust\u00f3dio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\"},\"author\":{\"name\":\"In\u00eas Cust\u00f3dio\",\"@id\":\"https:\/\/www.multilem.com\/es\/#\/schema\/person\/83c6ea8aa220aecbb4d3789d3d2aa8bc\"},\"headline\":\"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences\",\"datePublished\":\"2026-04-29T13:36:25+00:00\",\"dateModified\":\"2026-04-29T16:11:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\"},\"wordCount\":3060,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png\",\"articleSection\":[\"Destaque\",\"Insights\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\",\"url\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\",\"name\":\"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences - Multilem\",\"isPartOf\":{\"@id\":\"https:\/\/www.multilem.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png\",\"datePublished\":\"2026-04-29T13:36:25+00:00\",\"dateModified\":\"2026-04-29T16:11:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.multilem.com\/es\/#\/schema\/person\/83c6ea8aa220aecbb4d3789d3d2aa8bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage\",\"url\":\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png\",\"contentUrl\":\"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png\",\"width\":2385,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.multilem.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.multilem.com\/es\/#website\",\"url\":\"https:\/\/www.multilem.com\/es\/\",\"name\":\"Multilem\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.multilem.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.multilem.com\/es\/#\/schema\/person\/83c6ea8aa220aecbb4d3789d3d2aa8bc\",\"name\":\"In\u00eas Cust\u00f3dio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.multilem.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.multilem.com\/wp-content\/litespeed\/avatar\/d6ee72c7c1c04884fe5384bb3a20e6c1.jpg?ver=1777487916\",\"contentUrl\":\"https:\/\/www.multilem.com\/wp-content\/litespeed\/avatar\/d6ee72c7c1c04884fe5384bb3a20e6c1.jpg?ver=1777487916\",\"caption\":\"In\u00eas Cust\u00f3dio\"},\"url\":\"https:\/\/www.multilem.com\/es\/author\/u_ines\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences - Multilem","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/","og_locale":"es_ES","og_type":"article","og_title":"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences - Multilem","og_description":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#000000&#8243; scene_position=\u00bbcenter\u00bb top_padding=\u00bb10%\u00bb left_padding_desktop=\u00bb5%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb5%\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#000000&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb...","og_url":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/","og_site_name":"Multilem","article_published_time":"2026-04-29T13:36:25+00:00","article_modified_time":"2026-04-29T16:11:38+00:00","og_image":[{"width":954,"height":1024,"url":"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-954x1024.png","type":"image\/png"}],"author":"In\u00eas Cust\u00f3dio","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"In\u00eas Cust\u00f3dio","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#article","isPartOf":{"@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/"},"author":{"name":"In\u00eas Cust\u00f3dio","@id":"https:\/\/www.multilem.com\/es\/#\/schema\/person\/83c6ea8aa220aecbb4d3789d3d2aa8bc"},"headline":"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences","datePublished":"2026-04-29T13:36:25+00:00","dateModified":"2026-04-29T16:11:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/"},"wordCount":3060,"commentCount":0,"image":{"@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png","articleSection":["Destaque","Insights"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/","url":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/","name":"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences - Multilem","isPartOf":{"@id":"https:\/\/www.multilem.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage"},"image":{"@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png","datePublished":"2026-04-29T13:36:25+00:00","dateModified":"2026-04-29T16:11:38+00:00","author":{"@id":"https:\/\/www.multilem.com\/es\/#\/schema\/person\/83c6ea8aa220aecbb4d3789d3d2aa8bc"},"breadcrumb":{"@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#primaryimage","url":"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png","contentUrl":"https:\/\/www.multilem.com\/wp-content\/uploads\/2026\/04\/01_GENZ_highlight-scaled.png","width":2385,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/www.multilem.com\/es\/gen-z-esta-reescribiendo-las-reglas-de-las-brand-experiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.multilem.com\/es\/"},{"@type":"ListItem","position":2,"name":"Gen Z est\u00e1 reescribiendo las reglas de las brand experiences"}]},{"@type":"WebSite","@id":"https:\/\/www.multilem.com\/es\/#website","url":"https:\/\/www.multilem.com\/es\/","name":"Multilem","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.multilem.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.multilem.com\/es\/#\/schema\/person\/83c6ea8aa220aecbb4d3789d3d2aa8bc","name":"In\u00eas Cust\u00f3dio","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.multilem.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/www.multilem.com\/wp-content\/litespeed\/avatar\/d6ee72c7c1c04884fe5384bb3a20e6c1.jpg?ver=1777487916","contentUrl":"https:\/\/www.multilem.com\/wp-content\/litespeed\/avatar\/d6ee72c7c1c04884fe5384bb3a20e6c1.jpg?ver=1777487916","caption":"In\u00eas Cust\u00f3dio"},"url":"https:\/\/www.multilem.com\/es\/author\/u_ines\/"}]}},"_links":{"self":[{"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/posts\/7102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/comments?post=7102"}],"version-history":[{"count":4,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/posts\/7102\/revisions"}],"predecessor-version":[{"id":7167,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/posts\/7102\/revisions\/7167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/media\/7139"}],"wp:attachment":[{"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/categories?post=7102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.multilem.com\/es\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}