About The Event

A transformative one-day event held in Estoril, Portugal, where industry leaders and startups convened to explore how Google Cloud and AI are revolutionizing businesses. The event highlighted key trends in AI, App Modernization, Security, and Data Analytics through interactive sessions, hands-on labs, and expert discussions.

 Objective

To position Google Cloud as the leader in digital transformation, emphasizing the role of AI and cutting-edge cloud technologies in driving innovation. The event focused on showcasing practical applications of these technologies to solve real-world business challenges, particularly for Portuguese organizations.

 The challenge

Google tasked Multilem with designing and delivering an event that embodied the innovative spirit of Google Cloud. This included creating a compelling narrative that would resonate with the diverse audience of tech professionals, startups, and business leaders, while also integrating Google Cloud’s core themes of digital transformation and AI innovation. Multilem was responsible for orchestrating an engaging experience that blended content, design, and activations to bring Google’s vision to life.

The Concept

“Bigger and Bolder – Experience The New Way to Cloud”

Join the next wave of digital transformation powered by Google Cloud and AI

 

The Narrative

Imagine a portal that connects the present to the possibilities of tomorrow. Google Cloud Day Lisbon opened its doors to an extraordinary journey – a one-day adventure designed to inspire, engage, and transform.

The journey began with a vibrant welcome, as attendees were greeted at the gates of innovation. Each step brought them closer to a world where cloud technology and AI redefined the rules of business. From the keynote that set the tone for groundbreaking ideas to the interactive booths buzzing with conversations, every moment was a spark of discovery.

Inside the themed rooms – Yellow, Blue, Red, and Green – attendees ventured into tailored experiences, uncovering the magic of AI in real-world applications, from energy transformations to marketing evolution.

 

Meanwhile, the Startup Connect area radiated entrepreneurial energy, where groundbreaking ideas took flight, proving that the future is created by those who dare.

 

Beyond the insights, there was connection – a vibrant networking scene where professionals, startups, and visionaries mingled. The day culminated in a celebration of innovation, as the DJ and afterparty transformed the event into a realm of camaraderie and joy.

Every attendee left not just informed but inspired, carrying a passport of memories and ideas that could transform their future.

This was more than an event. It was a testament to the power of imagination and the magic of collaboration. Google Cloud Day Lisbon 2024 wasn’t just about the cloud—it was about empowering everyone to rise above it.

 

Sustainability was a shared priority

  1. Material Choices: All event booths, stages, and decor were either rented or constructed using sustainable materials to minimize waste and reduce the environmental footprint.
  2. Eco-Friendly Swag: Attendee giveaways, such as tote bags and water bottles, were crafted from environmentally friendly materials, aligning with the event’s sustainable ethos.
  3. Waste Reduction: The focus on digital engagement tools, such as event apps and digital signage, reduced the need for printed materials, contributing to a paper-light event.
  4. Local Collaboration: The event partnered with CERCICA, a social solidarity institution that supports individuals with disabilities, incorporating inclusive staffing practices to foster community impact alongside environmental considerations.
  5. Energy Efficiency: Efforts were made to minimize energy usage through efficient lighting, equipment, and venue operations.

 

The Outcome 

1,200 attendees, including 47% practitioners and developers, 35% business decision-makers, and 18% C-suite executives.

  • 28 live sessions and demos
  • 1 keynote speaker
  • 85 speakers
  • 25 sponsored partners booths with passport-based engagement activities for prizes
  • 4 specialized rooms
    • Main Auditorium & Green Room
    • Yellow Room
    • Blue Room
    • Red Room
  • Startup Pitch Challenge and Leveraging AI for Portugal Hackathon
  • #IamRemarkable Workshop
  • On-site podcast and live DJ session

 

Testimonials

“The event was truly amazing! It’s one of the most impressive I’ve experienced in my career in terms of the results achieved,” 

 “We couldn’t let this moment pass without congratulating you for the vision and success of an event that is now a clear reference in the Portuguese market!”

 “It was a fantastic opportunity to learn about the latest advancements in cloud technology and how Google Cloud is helping businesses innovate and grow.”

These testimonials, combined with quantitative outcomes such as a 64% show rate, over 1,200 attendees, and substantial engagement metrics, highlight the event’s significant impact. Google Cloud Day Lisbon set a new standard for tech events, leaving attendees inspired and eager to continue their journey with Google Cloud’s transformative technologies.