ANUGA, COLOGNE 2017
From October 7th to 11th, Apex-Brasil was present at ANUGA, the largest food and beverage fair in the world. This fair receives about 7,200 exhibitors from 100 countries and 160,000 buyers, 31% from Germany and the rest from 192 countries.
Multilem built about 1,110 m2 of Apex Brasil’s official delegation in 4 spaces:
- National Pavilion;
- Beverage Pavilion;
- Trading Chicken Pavilion;
- Trading Beef.
In addition to the construction of this Apex-Brasil stand, we were also responsible for the catering service with daily showcooking, hostesses, promotional material, various marketing activities and all associated logistics.
It is worth noting the construction of a three-dimensional cube and a wall covered by squares made of chocolate from the Amazon and filled with Brazilian fruits.
The fair was attended by the president of Apex-Brasil, Ambassador Roberto Jaguaribe, and the Minister of Agriculture, Blairo Maggi.
See another Apex-Brasil stand here.