CELFOCUS-MOBILE WORLD CONGRESS, BARCELONA 2016
CELFOCUS wanted to communicate a new product at the Mobile World Congress.
With 68 square meters, the stand presented a minimalist graphic language, where the words/sentences were the communication focus, in a chromatic pallet of red, black and white. This way, the goal was to show the brand personality: irreverent, innovative and transparent, making a difference.
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