INTERNATIONAL LUXURY TRAVEL MARKET 2021
Multilem was with Saudi Arabia for the first time ate ILTM, in Cannes. This is the most importante event for the luxury travel industry and it was the best place to present Saudi Arabia as a luxury tourism destination.
For this unique moment, Multilem designed a 220 m2 stand, mixing wood and black elements, to create a more unique and exclusive image. All the space was developed through a a cat walk, in which the visitors went by while absorbing the experiences Saudi Arabia has to offer.
Starting with the digital Avatar inviting people in which the local DJ Hatton Idrees music – a mix of traditional music with violin and electronic. Moving on to the Destination Management Companies to see the different destinations in the country and ending with the big projects that are being developed.