Multilem

saudi tourism authority

Stands

ITB, BERLIN


‘Saudi Land’ Shines at ITB Berlin 2025

For the first time in years, ITB Berlin coincided with Ramadan.

Multilem took on the challenge of bringing Saudi Arabia’s rich cultural and spiritual heritage to life while also showcasing some of the country’s biggest international events, including the 2034 FIFA World Cup, the Esports World Cup, Formula 1, and top-tier tennis tournaments.

We believe in the power of immersive experiences. Studies show that people connect more deeply with a brand when engaging with it through meaningful activations.

Through cultural experiences that bring travelers closer to destinations and impactful storytelling, we create moments that inspire and leave a lasting impression.

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