FITUR, MADRID 2016
Around the subject of the several choices Portugal have to offer, the Turismo de Portugal stand was prepared for the FITUR 2016 with the theme Choosing is Living.
This concept was built based on the choice that, more than a verb, is a way of living. The opportunity and power to decide between several options. Combined with this concept, the stand graphics focused on sentences in the floor, several colours and doors with the themes for us to choose.
Another important data about the stand was the presence of Web Summit, one of the world’s biggest technology and entrepreneurship conferences that will occur in Lisbon from this year on.