FITUR MADRID 2012
IFEMA AWARD – BEST INTERNATIONAL STAND IN THE COUNTRY CATEGORY
The goal of Turismo de Portugal was to present a Creative Portugal, showing the best of the country in several areas like literature, fado, architecture, design, gastronomy, cultural animation and touristic offer.
Multilem developed an inviting space, where the visitor could have a glass of wine, while listening to Fado and reading a book. This way, there were 7 different areas, demarcated by 7 big suspended lamps whose interior was decorated according to the area that was representing.
The stand counted on the presence of the 7 agencies of touristic promotions and 34 companies, of which the main hotel groups and touristic distribution.