{"id":5212,"date":"2025-06-16T00:00:00","date_gmt":"2025-06-16T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/multilem-expands-international-presence-with-strategic-move-into-china-and-prepares-new-brand-in-portugal\/"},"modified":"2026-02-16T11:24:50","modified_gmt":"2026-02-16T11:24:50","slug":"multilem-expande-presenca-internacional-com-aposta-na-china-e-prepara-nova-marca-em-portugal","status":"publish","type":"post","link":"https:\/\/www.multilem.com\/pt-pt\/multilem-expande-presenca-internacional-com-aposta-na-china-e-prepara-nova-marca-em-portugal\/","title":{"rendered":"Multilem expande presen\u00e7a internacional com aposta na China e prepara nova marca em Portugal"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”row_b_about_sub”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css_animation=”slideInLeft” css=”.vc_custom_1768825161978{margin-bottom: 0px !important;}” text_direction=”default” el_class=”sub_title”]\n
NEWS<\/h5>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”row_b_about_title”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][divider line_type=”No Line” custom_height=”2vw” custom_height_tablet=”0″ custom_height_phone=”0″][vc_custom_heading text=”Multilem expande presen\u00e7a internacional com aposta na China e prepara nova marca em Portugal” font_container=”tag:h1|font_size:5vw|text_align:left|color:%23FFFFFF|line_height:5vw” use_theme_fonts=”yes” css=”” el_class=”h_banner”][divider line_type=”No Line” custom_height=”5vw”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”447″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” translate_y_phone=”-8vh” el_class=”seta_banner” img_link=”#see_more” max_width_custom=”100px” max_width_custom_tablet=”70px” max_width_custom_phone=”70px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”see_more” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_column_text css=”.vc_custom_1771241004291{margin-bottom: 10px !important;}” text_direction=”default”]JUNHO 16TH, 2025[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Por Eco<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”3vh” custom_height_tablet=”1vh” custom_height_phone=”1vh”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]Empresa de Azambuja especializada na cria\u00e7\u00e3o da experi\u00eancias de marca, que fatura 65 milh\u00f5es de euros, est\u00e1 presente em v\u00e1rios mercados com a exporta\u00e7\u00e3o a representar 80% do neg\u00f3cio.<\/p>\n

A empresa portuguesa especializada na cria\u00e7\u00e3o de experi\u00eancias de marca Multilem, que no ano passado faturou mais de 65 milh\u00f5es de euros, continua a refor\u00e7ar a sua presen\u00e7a global e a apostar na diversifica\u00e7\u00e3o de \u00e1reas de neg\u00f3cio para continuar a crescer. A dar \u201cos primeiros passos no mercado chin\u00eas\u201d, a companhia j\u00e1 faz 80% dos seus neg\u00f3cios l\u00e1 fora e est\u00e1 a preparar o lan\u00e7amento de uma nova marca em Portugal.<\/p>\n

Com sede na Azambuja, a Multilem mais do que triplicou o volume de neg\u00f3cios nos \u00faltimos anos. \u201cO volume de vendas consolidado era de 17 milh\u00f5es de euros em 2019, cresceu para 47 milh\u00f5es em 2022 e situou-se acima dos 65 milh\u00f5es de euros em 2024\u201d, adiantou ao ECO Lu\u00eds Matos Chaves, diretor-geral da Multilem Portugal.<\/p>\n

De acordo com o mesmo respons\u00e1vel, a empresa, que \u00e9 respons\u00e1vel pela constru\u00e7\u00e3o dos stands para feiras e outros eventos para empresas, tendo como clientes o Turismo de Portugal, ou a TAP, continua a apostar na \u201cabertura de novos pa\u00edses\/segmentos\/\u00e1reas de neg\u00f3cio, que possam complementar o portfolio existente do Grupo\u201d. \u201cEstamos a dar os primeiros passos no mercado chin\u00eas, atrav\u00e9s de uma nova parceria que estamos a desenvolver para refor\u00e7ar a presen\u00e7a da marca Multilem neste pa\u00eds\u201d, adiantou o diretor-geral da Multilem.<\/p>\n

\u201cEm 2024 abrimos escrit\u00f3rios no Reino Unido e EUA, com dois business plans distintos, ajustados \u00e0 estrat\u00e9gia de cada mercado. Ambos v\u00e3o exigir investimento estrutural nos pr\u00f3ximos 3 a 5 anos\u201d \u2013 Lu\u00eds Matos Chaves, Diretor-geral da Multilem Portugal.<\/p>\n

Al\u00e9m desta nova expans\u00e3o, a companhia continua a desenvolver novos investimentos nos mercados onde j\u00e1 est\u00e1 presente. \u201cEm 2024 abrimos escrit\u00f3rios no Reino Unido e EUA, com dois business plans distintos, ajustados \u00e0 estrat\u00e9gia de cada mercado. Ambos v\u00e3o exigir investimento estrutural nos pr\u00f3ximos 3 a 5 anos\u201c, real\u00e7a Lu\u00eds Matos Chaves.<\/p>\n

Por outro lado, a estrat\u00e9gia passa pelo \u201crefor\u00e7o dos escrit\u00f3rios centrais de maior dimens\u00e3o, atualmente Portugal e Middle East, que operam como hubs regionais e<\/p>\n

assumem um papel chave no desenvolvimento dos mercados nas respetivas regi\u00f5es\u201d. \u201cParalelamente, estamos a desenvolver um projeto para lan\u00e7ar em Portugal uma nova marca, focada no design e fit out de espa\u00e7os, como lojas, escrit\u00f3rios, espa\u00e7os comerciais, etc\u201d, refere o mesmo respons\u00e1vel.<\/p>\n

A empresa, que emprega atualmente 109 pessoas em Portugal \u2014 200 a n\u00edvel global \u2014 , tem na exporta\u00e7\u00e3o a sua principal fonte de receitas. \u201cCerca de 80% da nossa atividade \u00e9 desenvolvida com clientes internacionais, o que faz da Multilem uma empresa que contribui de forma positiva para a gera\u00e7\u00e3o de valor ao n\u00edvel das exporta\u00e7\u00f5es\u201d, refere o diretor-geral da Multile[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5vh” custom_height_tablet=”2vh” custom_height_phone=”2vh”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]Novo recorde em 2024<\/p>\n

Corridos j\u00e1 v\u00e1rios meses em 2025, Lu\u00eds Matos Chaves mostra-se otimista para o ano. \u201cEstamos a viver um primeiro semestre de 2025 bastante din\u00e2mico, com um pipeline que j\u00e1 nos garante o breakeven anual em todas as geografias, o que, numa atividade de servi\u00e7os, \u00e9 bastante positivo nesta altura do ano\u201d, explica. \u201cNa Multilem Portugal vamos provavelmente ter um primeiro semestre acima de 2024, que j\u00e1 foi um ano recorde\u201d, antecipa.<\/p>\n

\u201cNa Multilem Portugal vamos provavelmente ter um primeiro semestre acima de 2024, que j\u00e1 foi um ano recorde.\u201d \u2013 Lu\u00eds Matos Chaves, Diretor-geral da Multilem Portugal<\/p>\n

\u201cEste ano temos tido projetos de grande dimens\u00e3o e relev\u00e2ncia\u201c, aponta. E deixa alguns exemplos: \u201cDesde o Kickoff comercial do Novo Banco em Alcoba\u00e7a, passando por presen\u00e7as marcantes como a da Embratur na T&AS em Los Angeles \u2013 distinguida com o pr\u00e9mio Best in Show \u2013 ou a presen\u00e7a da TAP na BTL 2025, com a celebra\u00e7\u00e3o dos seus 80 anos\u201d.<\/p>\n

O respons\u00e1vel destaca ainda o projeto SOS OCEAN em Paris, para a Funda\u00e7\u00e3o Oceano Azul, \u201cum evento \u00fanico, que cruzou sustentabilidade, cultura e responsabilidade\u201d. \u201cA presen\u00e7a do Brasil na Milan Design Week, onde trabalh\u00e1mos com a Apex Brasil e a Abim\u00f3vel em dois espa\u00e7os que deram a conhecer o melhor do design e identidade brasileiros. Em paralelo, estamos presentes em feiras como a Coverings, nos EUA, com a Centro Rochas, e a Galeria Brasil, um projeto sensorial no cora\u00e7\u00e3o de Paris que celebra o patrim\u00f3nio do Brasil de forma inovadora\u201d, acrescentou.<\/p>\n

Com a empresa a trabalhar em v\u00e1rios projetos, Lu\u00eds Matos Chaves nota que \u201co mercado est\u00e1 a evoluir de forma muito r\u00e1pida, com clientes cada vez mais exigentes e atentos ao retorno dos investimentos que fazem. N\u00e3o basta criar algo bonito, \u00e9 preciso que a experi\u00eancia seja relevante, impactante e que gere resultados\u201d. \u201cA personaliza\u00e7\u00e3o tornou-se essencial e a tecnologia \u00e9 hoje uma aliada indispens\u00e1vel, tanto na cria\u00e7\u00e3o de experi\u00eancias memor\u00e1veis como na medi\u00e7\u00e3o do seu impacto\u201d, adianta.<\/p>\n

\u201cTrabalhar em diferentes geografias exige tamb\u00e9m uma enorme capacidade de planeamento e adapta\u00e7\u00e3o. Desde a sede na Azambuja, conseguimos montar projetos em qualquer parte do mundo, com um n\u00edvel de controlo e efici\u00eancia que s\u00f3 \u00e9 poss\u00edvel com uma opera\u00e7\u00e3o bem integrada. O mercado n\u00e3o para e n\u00f3s tamb\u00e9m n\u00e3o\u201d, conclui.<\/p>\n

\u201c\u00c9 ineg\u00e1vel que a atual pol\u00edtica comercial dos EUA est\u00e1 a gerar alguma incerteza econ\u00f3mica, e pode tamb\u00e9m dificultar o acesso de certos clientes ao mercado americano (\u2026) Ainda assim, essa conjuntura n\u00e3o altera a nossa aposta: os EUA continuam a ser um mercado estrat\u00e9gico para o Grupo Multilem e mantemos o nosso compromisso de investir de forma sustentada nesta geografia.\u201d \u2013 Lu\u00eds Matos Chaves, Diretor-Geral da Multilem Portugal<\/p>\n

Quanto aos EUA, o respons\u00e1vel adianta que a empresa \u201ca Multilem tem vindo a desenvolver projetos nos EUA h\u00e1 v\u00e1rios anos, sobretudo para clientes dos diferentes escrit\u00f3rios internacionais do Grupo\u201d. \u201cEm 2024, demos um passo estrat\u00e9gico importante ao abrir formalmente uma empresa local, com capacidade de implementa\u00e7\u00e3o pr\u00f3pria\u201c, uma decis\u00e3o que se revelou certeira na conjuntura atual. Isto porque, \u201csem essa autonomia, o contexto atual poderia de facto comprometer a nossa capacidade de resposta junto dos clientes internacionais que operam neste mercado\u201d, sublinha.<\/p>\n

Mesmo assim, Lu\u00eds Matos Chaves assume que \u201c\u00e9 ineg\u00e1vel que a atual pol\u00edtica comercial dos EUA est\u00e1 a gerar alguma incerteza econ\u00f3mica, e pode tamb\u00e9m dificultar o acesso de certos clientes ao mercado americano\u201d. \u201cPor isso, estamos atentos e preparados para avaliar os impactos que possam surgir a m\u00e9dio prazo. Ainda assim, essa conjuntura n\u00e3o altera a nossa aposta: os EUA continuam a ser um mercado estrat\u00e9gico para o Grupo Multilem e mantemos o nosso compromisso de investir de forma sustentada nesta geografia\u201d, argumenta.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”5147″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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