{"id":5395,"date":"2025-01-13T00:00:00","date_gmt":"2025-01-13T00:00:00","guid":{"rendered":"https:\/\/multilem.yourcode-staging.com\/top-5-tendencias-como-crear-experiencias-de-marca-con-impacto-en-2025\/"},"modified":"2026-02-18T14:19:59","modified_gmt":"2026-02-18T14:19:59","slug":"top-5-tendencias-como-criar-experiencias-de-marca-com-impacto-em-2025","status":"publish","type":"post","link":"https:\/\/www.multilem.com\/pt-pt\/top-5-tendencias-como-criar-experiencias-de-marca-com-impacto-em-2025\/","title":{"rendered":"Top 5 Tend\u00eancias: Como criar experi\u00eancias de marca com impacto em 2025"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”10%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#000000″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”row_b_about_sub”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][vc_column_text css_animation=”slideInLeft” css=”.vc_custom_1768825161978{margin-bottom: 0px !important;}” text_direction=”default” el_class=”sub_title”]\n
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column_padding_type=”default” gradient_type=”default” offset=”vc_col-xs-12″][divider line_type=”No Line” custom_height=”2vw” custom_height_tablet=”0″ custom_height_phone=”0″][vc_custom_heading text=”Top 5 Tend\u00eancias: Como criar experi\u00eancias de marca com impacto em 2025″ font_container=”tag:h1|font_size:5vw|text_align:left|color:%23FFFFFF|line_height:5vw” use_theme_fonts=”yes” css=”” el_class=”h_banner”][divider line_type=”No Line” custom_height=”5vw”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”447″ image_size=”full” max_width=”custom” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” translate_y_phone=”-8vh” el_class=”seta_banner” img_link=”#see_more” max_width_custom=”100px” max_width_custom_tablet=”70px” max_width_custom_phone=”70px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”see_more” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”0″ custom_height_phone=”10vw”][vc_column_text css=”.vc_custom_1771424356740{margin-bottom: 10px !important;}” text_direction=”default”]JANEIRO 13TH, 2025[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Por Marketeer<\/span>[\/vc_column_text][divider line_type=”No Line” custom_height=”3vh” custom_height_tablet=”1vh” custom_height_phone=”1vh”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]Se 2025 fosse um evento, seria aquele que ningu\u00e9m quer perder: inovador, criativo e repleto de tend\u00eancias que est\u00e3o a transformar o setor de eventos e ativa\u00e7\u00f5es de marca. Num mundo onde hologramas, experi\u00eancias imersivas e preocupa\u00e7\u00f5es com o planeta s\u00e3o o novo normal, o p\u00fablico j\u00e1 n\u00e3o procura apenas um espet\u00e1culo \u2013 exige uma conex\u00e3o real. E \u00e9 nesse palco que a Multilem apresenta as cinco grandes tend\u00eancias que prometem moldar o futuro das experi\u00eancias de marca.<\/p>\n
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1. Tecnologia e IA: O encontro entre realidade e autenticidade<\/strong><\/p>\n

A intelig\u00eancia artificial deixou de ser um mero adere\u00e7o para assumir o papel principal. Ferramentas como realidade aumentada e conte\u00fados hiper-realistas permitem criar experi\u00eancias t\u00e3o personalizadas que parecem magia. No entanto, esta tecnologia levanta uma quest\u00e3o: ser\u00e1 que o que vemos \u00e9 real ou uma ilus\u00e3o digital bem trabalhada?<\/p>\n

Neste contexto, a autenticidade torna-se essencial. Apesar de os avan\u00e7os tecnol\u00f3gicos, a emo\u00e7\u00e3o de uma experi\u00eancia f\u00edsica permanece \u00fanica. A combina\u00e7\u00e3o perfeita entre f\u00edsico e digital j\u00e1 \u00e9 uma realidade, como demonstrou a Multilem no Google Cloud Day 2024, onde a tecnologia RFID revolucionou a gest\u00e3o do evento. Desde a monitoriza\u00e7\u00e3o em tempo real a insights estrat\u00e9gicos, este foi um exemplo de como a tecnologia pode surpreender e criar mem\u00f3rias duradouras.<\/p>\n

2. Personaliza\u00e7\u00e3o: Jornadas criadas \u00e0 medida<\/strong><\/p>\n

O p\u00fablico j\u00e1 n\u00e3o quer ser apenas mais um. Os eventos mais marcantes s\u00e3o aqueles que oferecem experi\u00eancias personalizadas, adaptadas ao estilo e prefer\u00eancias de cada participante.<\/p>\n

Com a ajuda da tecnologia, \u00e9 poss\u00edvel criar agendas exclusivas, oferecer brindes personalizados e integrar experi\u00eancias que toquem diretamente no emocional. Foi exatamente isso o que aconteceu na colabora\u00e7\u00e3o entre a Multilem e a TAP na BTL. Inspirado no universo da avia\u00e7\u00e3o, o espa\u00e7o incluiu lounges elegantes, uma loja exclusiva e uma zona VIP que refor\u00e7aram a liga\u00e7\u00e3o emocional entre a marca e o p\u00fablico.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”5vh” custom_height_tablet=”2vh” custom_height_phone=”2vh”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” delay=”350″][vc_column_text css=”” text_direction=”default”]3. Sustentabilidade: O novo imperativo dos eventos<\/strong><\/p>\n

A sustentabilidade deixou de ser uma tend\u00eancia para se tornar uma necessidade. Hoje, n\u00e3o basta criar eventos visualmente impactantes; \u00e9 fundamental que tamb\u00e9m sejam respons\u00e1veis.<\/p>\n

A Multilem Green Initiative \u00e9 uma resposta a esta exig\u00eancia. Com foco na reutiliza\u00e7\u00e3o de materiais e numa abordagem regenerativa, a Multilem est\u00e1 a redefinir o design e a constru\u00e7\u00e3o de eventos. Exemplos como o stand sustent\u00e1vel do Turismo de Portugal, premiado na Fitur 2023, e o Best Sustainable Stand da Alula no Arabian Travel Market 2024, mostram que criatividade e compromisso ambiental podem coexistir, resultando em experi\u00eancias que encantam o p\u00fablico e cuidam do planeta.<\/p>\n

4. Conte\u00fado: A nova moeda dos eventos<\/strong><\/p>\n

Nos eventos de 2025, o conte\u00fado \u00e9 o elemento mais valioso. Mais do que quantidade, \u00e9 a qualidade que faz a diferen\u00e7a. O p\u00fablico procura experi\u00eancias significativas, recheadas de narrativas emocionais, momentos genu\u00ednos e interatividade.<\/p>\n

A Multilem captou este esp\u00edrito nos principais festivais de ver\u00e3o em Portugal. Com ativa\u00e7\u00f5es criativas e espa\u00e7os memor\u00e1veis, ajudou marcas a transformar intera\u00e7\u00f5es simples em conex\u00f5es emocionais duradouras. Estas experi\u00eancias mostraram que o conte\u00fado certo pode refor\u00e7ar a visibilidade das marcas e criar la\u00e7os genu\u00ednos com o p\u00fablico.<\/p>\n

5. Experi\u00eancias Pop-up: Criatividade no lugar certo, \u00e0 hora certa<\/strong><\/p>\n

As ativa\u00e7\u00f5es pop-up tornaram-se uma das ferramentas mais eficazes para capturar a aten\u00e7\u00e3o do p\u00fablico. Com designs imersivos, exclusividade e localiza\u00e7\u00e3o estrat\u00e9gica, estas experi\u00eancias criam momentos \u00fanicos e imposs\u00edveis de ignorar.<\/p>\n

Um exemplo disso mesmo foi a ativa\u00e7\u00e3o \u201cTakeover Rinascenti\u201d da Multilem com a Ar\u00e1bia Saudita, que transformou centros comerciais em It\u00e1lia em exposi\u00e7\u00f5es imersivas das tradi\u00e7\u00f5es sauditas. O projeto combinou design experiencial e sustentabilidade, demonstrando como as experi\u00eancias pop-up podem gerar impacto duradouro.<\/p>\n

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