Seggitur won the most sustainable stand of FITUR 2022, the main annual event for tourism professionals in the world. The concept of the project was inspired by the graphic and chromatic heritage of the brands SEGITTUR and Destinos Turisticos Inteligentes, leading to a dynamic and appealing image. The stand lines followed these same standards regarding shape and modern details.
All the space was conceptualized to strengthen the sustainability, technology, innovation and modernity concepts of the brand. The construction was based in sustainable materials and natural woods, like OBS that is obtained through 100% recycled elements.
The absence of barriers or walls in the stand made the space more welcoming and the use of sustainable LED illumination, natural plants and technology, invited the visitors to come in and enjoy a fulfilling journey, in a wide, open and cosy space.
It was also took place an initiative that allowed the visitors to measure the carbon footprint and, in order to compensate it, the promotion of some actions like planting trees in the SEGITTUR Wood.
Know more about the project here.