A Global Mission, Built Together

At Multilem, we don’t just build spaces. We build bridges between cultures, teams, and markets.
The ICEX Spanish Pavilion at Summer Fancy Food 2025 was one of those bridges: a bold statement of how creativity, logistics, and production converge to take a national identity global.

Three of our nine offices – Spain, Portugal, and the USA – came together to bring 57 Spanish food brands to the heart of New York, showcasing the best of Spain’s gastronomy in an unforgettable experience.

Because great brand moments don’t just happen. They’re built together.

Three Offices. One Vision.

 

The project brought together:

  • 600 sqm of exhibition space.
  • 57 brands from across Spain’s rich culinary landscape.
  • A powerful cooking show area, with live transmission on a large LED screen.
  • Over 70 booths, each uniquely adapted to represent different producers of cheese, jamón, olive oil, preserves, honey, and more.
  • A tight timeline: setup from June 26 to 28, opening on June 29 to July 1.

Multilem Spain led and coordinated the entire project, thanks to its strong presence in Madrid and close connection with the client. Together with our teams in the USA and Portugal, we ensured a seamless, high-quality execution.

The synergy was global, and it worked like one. This collaboration reflects Multilem Spain’s strength, backed by a network of 185 professionals worldwide.

Built for the World, Designed for Impact

 

The visual identity followed ICEX’s guidelines, but the execution? That was pure Multilem.
From the structure to the flow, every detail was designed with purpose: to allow every brand to shine, and every story to be told.

To assemble this stand, we adopted a system that allowed us to adapt to different configurations, ensuring both precision and flexibility during setup. This solution also enabled:

  • Sustainable materials
  • Lighter logistics
  • Faster installation
  • And a lower environmental footprint

In a context like Summer Fancy Food, where timing is tight and precision is everything, this approach delivered both impact and efficiency.

A Taste of Spain in the Heart of New York

 

New York’s Javits Center turned into a window into Spanish tradition and innovation.
With live cooking shows, immersive storytelling, and authentic product showcases, the pavilion wasn’t just a stand,  it was a sensory experience.

Visitors didn’t just see Spanish brands.
They felt them.
They tasted their stories.

From Local to Global: The Multilem Way

This project wasn’t just about showcasing products, it was about building presence.
Giving brands a space to connect, to scale, and to shine beyond borders.

Because at Multilem, that’s our mission:
To help brands find their place in the world.
To turn local stories into global experiences.
To go beyond borders, together.