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Green Multilem: A Major Milestone: ISO 14001:2015 Certification

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Green Multilem: A Major Milestone: ISO 14001:2015 Certification

MARCH 21ST, 2025

By Multilem

We are proud to announce that Multilem’s Dubai Hub has officially achieved ISO 14001:2015 certification, a globally recognized standard for environmental management systems. This certification reinforces our commitment to sustainability, ensuring that our processes align with the highest standards of resource efficiency, waste reduction, and ecological responsibility.

And we’re not stopping here—Portugal is next!

Partnering with Visionary Brands

We collaborate with forward-thinking destinations and organizations where sustainability is a top priority.

In Saudi Arabia, we work with AlUla, Diriyah, Red Sea, and Soudah Peaks, pioneering regenerative tourism, conservation, and sustainable infrastructure.
In Brazil, we support Apex Brasil and Embratur, driving eco-friendly tourism, responsible brand activations, and sustainable infrastructure.
In Europe, we partner with Turismo de Portugal and key government entities, ensuring events respect, preserve, and enhance natural and cultural landscapes.

Our upcoming project: As part of the United Nations Ocean Conference 2025, we are partnering with Fundação Oceano Azul and the French Government to lead the concept, design and production of the “SOS Paris 2025” conference and event.

Together, we are setting new benchmarks for environmentally responsible activations, proving that brand experiences can be both immersive and regenerative.

How we help brands integrate sustainability.

The Green Multilem Initiative is our bold step toward redefining how brand experiences are created. We go beyond simply minimizing our footprint—we actively restore, renew, and revitalize the environments we operate in.

We believe that extraordinary brand experiences can be both immersive and sustainable. As the industry evolves, we recognize that our responsibility extends beyond crafting visually stunning spaces—we are here to help brands integrate sustainable practices at every stage of their events, from materials selection to waste management. 

Eco Friendly Materials – We prioritize FSC-certified wood, modular steel structures, bamboo cutlery, and eco-friendly fabrics to reduce our environmental impact.
✅ Endless Utility – We eliminate single-use materials and redesign event structures to maximize reusability.
✅ Local Partnerships – By sourcing from local suppliers, we cut carbon footprints and strengthen community economies.
✅ Smart Logistics – Our hybrid fleet, solar panels, and optimized transportation solutions ensure that even behind-the-scenes logistics are sustainable.
✅ Digital-first mindset – We encourage paperless events to minimize waste and embrace innovative digital solutions.

Industry Recognition: Sustainability at the Core of Our Designs

Multilem’s sustainability-driven projects have earned prestigious industry awards, recognizing our leadership in green event solutions:

2024 – Soudah Peaks, World Travel Market
2024 – AlUla, Arabian Travel Market
2023 – Turismo de Portugal, FITUR
2022 – Segittur, FITUR

Our focus is clear: sustainability is not an option—it’s the way forward.

Building the Future of Brand Experiences, Together

Sustainability and creativity are not mutually exclusive. At Multilem, we believe that brands have the power to inspire positive change—and we are here to make that transition seamless, impactful, and meaningful.

As we continue to raise the bar for sustainable brand experiences, we invite our partners, clients, and industry peers to join us in shaping a regenerative future—one event at a time.

Let’s build greener, smarter, and more responsible brand experiences.

Unlock your green.

Find out more: https://www.multilem.com/green-initiative/

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How is AI changing creative processes or the Brand experience?

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How is AI changing creative processes or the Brand experience?

FEBRUARY 10TH, 2025

By Marketeer

Artificial Intelligence (AI) is no longer a futuristic vision and has become a transformative force in creativity. Multilem, attentive to industry trends, is leading this revolution, exploring new forms of innovation in design, storytelling and brand experiences. To better understand the impact of AI, the company asked its team how it is shaping these processes.

The Change in 3D Design and Brand Storytelling with AI

Artificial Intelligence (AI) is accelerating the creative process, allowing designers to explore ideas more quickly and deeply. In 3D design, for example, AI makes it possible to experiment and adjust concepts instantly, freeing creatives from repetitive tasks and allowing more time for innovation. As Eduardo Fonseca says, AI makes it possible to devote more time to creativity, rather than getting lost in time-consuming processes. For Ana Coelho, AI is a creative partner, empowering human intuition in creation.

Eduardo Fonseca, Junior 3D Designer at Multilem Portugal, explains: ‘Today, we can dedicate more time to creativity and innovation, instead of getting stuck in repetitive and time-consuming processes. With AI, tasks that were once monotonous can now be solved in a few clicks.’ Ana Coelho, Senior 2D Designer, adds: ‘AI is a creative partner. The future of design will be a continuous collaboration between human intuition and artificial intelligence.’

AI Redefining Immersive Brand Experiences

AI is redefining brand experiences by enabling real-time personalisation, offering emotional and unique interactions for each participant.

As Eduardo Rebelo, Junior 3D Designer at Multilem Portugal, explains: ‘AI is already shaping the future of these experiences. Agencies are increasingly able to create and improve ideas, and AI is essential for optimising time in an area where projects have tight deadlines. Now we have more time to imagine and create.’

For Luísa Castro, Senior 2D Designer, personalisation is the key: ‘AI can be used to create tailor-made experiences, based on each visitor’s interactions and interests. This personalisation takes the experience to a level where the visitor feels truly unique and valued by the brand.’

The fusion of the physical and digital worlds, or the ‘phygital’ concept, is gaining prominence as an exciting trend. Luís Castanheira, 3D Designer at Multilem Middle East, says: ‘We can now interact live with robots or avatars, or generate video graphics that reflect people’s emotions. AI offers endless solutions and opportunities. The future is fascinating!’

Virginia Fiorini, Head of Global Marketing, adds: ‘The future of immersive experiences lies in creating phygital interactions that amplify the narrative, deepen engagement and leave a lasting mark. Ultimately, what really matters are emotions and human connections.’

AI Tools That Are Transforming Creativity

AI is changing the creative routine, with innovative tools that speed up processes and offer new possibilities. Some of the most impactful include Midjourney and Adobe Firefly for design, D5 Render for rendering, ChatGPT for copywriting and Metricool for data analysis. As Ana Coelho emphasises, ‘AI doesn’t replace human creativity, it amplifies it. It frees us from repetitive tasks and allows us to focus on what really matters – innovation and exploration.’

AI as a Creativity Accelerator

At Multilem, AI is seen as an accelerator of creativity, helping to optimise workflows and explore new ideas. What really differentiates the most impactful experiences is not just the technology, but the way it amplifies human connection. The future of creativity will be collaborative, with AI expanding the possibilities of human creativity in unprecedented ways.

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