TAP Air Portugal once again stood out at BTL – Bolsa de Turismo de Lisboa – this time receiving an International Honorable Mention for its immersive stand, developed by the agency Multilem. The award reinforces the brand’s creative consistency at the largest tourism fair in Portugal, where experience design and storytelling have taken center stage.
Under the concept “TAP 80 Years – A Journey Through Time,” the stand delivered a sensorial narrative spanning the airline’s eight decades. Designed to evoke emotion and memory, the space combined technology, design, and experiential marketing to immerse the audience in a visual and interactive journey.
Highlights included a digital chronological wall, an exhibition of historical objects, and an immersive pod symbolizing TAP’s transition from past to future. The activation was further enriched with Instagram-friendly areas, recreated vintage crew uniforms, and rest zones featuring iconic seats from the Portuguese fleet.
The focus on memorable and visually striking experiences positions TAP as a benchmark not only in aviation but also in how it communicates with its audiences through distinctive brand activations.
This marks the third international recognition earned in partnership with Multilem at BTL. In 2023, the brand was already awarded First Place Creativity and an Honorable Mention International Stand, reinforcing a trade show strategy grounded in branding, innovation, and emotional connection.
