Teleperformance
Arraial
Client
Teleperformance
Category
Event
Lisbon, Portugal
Arraial
Insights:
At Estádio da Luz, Teleperformance Portugal brought thousands of people together for a full-scale Summer Arraial, a celebration of culture, music and community. With more than 9,000 attendees, the ambition was to create a day that felt meaningful, memorable and fully aligned with the brand’s vibrant spirit.
Challenge:
The challenge was to design and deliver an XXL-scale event with multiple environments, activities and flows, from lounge and picnic zones to giant games, kids’ areas, football tournaments, custom VIP spaces and a music lineup headlined by Richie Campbell and Deejay Kamala, ensuring that every touchpoint was integrated, purposeful and seamless.
Outcome:
Multilem led the entire development, shaping a truly immersive universe from strategy to execution. The result was more than a summer party, it was a complete brand experience that connected people, celebrated culture and elevated Teleperformance’s presence with an unforgettable moment shared by thousands.
More about
this Brand
In recent years, we’ve been working with Teleperformance to transform internal events into unforgettable brand experiences.
From concept to execution, we create immersive moments that celebrate people, culture, and human connection. By reinventing large spaces and turning them into vibrant, emotionally engaging environments, we bring to life experiences that leave a lasting impression and spark a true sense of pride.
Client Since
2023
Locations
1
Projects
4
